J&R Seafood takes the traditional fish market into the modern era

When people hear the words “Fish market” what comes to mind isn’t always the most appealing, says Allison Cole. “You're like, it probably smells in there or it probably has fake lobsters hanging from the wall,” she says.

At J&R Seafood Market in Mystic that old-school-dank-seaweed-meets-pirate vibe is replaced by a modern open and bright design that is inviting for visitors whether they’re looking for a fresh catch to make from home or ordering ready-to-eat seafood specialties from the kitchen. But despite that modern appearance, the seafood market has everything people love about an old-school fish market …