It’s a thing

0:00:33.0 JS: “This is Dive In with NOAA Fisheries. I'm John Sheehan. And today we'll hear about efforts to increase domestic consumption, demand, and even awareness of the humble monkfish… We did surveys as part of our project. And what we found is that basically, an older demographic remembers monkfish. Older people know about monkfish. They know how to cook with it. They enjoy it. They love it. And young people have no idea that it's a thing…”