Fishing for profit

Recent discussions among fishermen on the docks have prominently featured Direct-To-Consumer (DTC) marketing. Propelled by the idea that there's more profit in the margins that could go directly into their pockets, some have experienced success, while others have found it more challenging than rewarding. The successful group will attest that while the profit margins are alluring, they face numerous challenges as they learn to wear multiple hats beyond fishing. But not all direct-to-consumer marketing stories are successful ones …